BMW Motorrad Events
There are only very few times when we would be happy to get off our motorcycle. But there are times. Namely, when a BMW Motorrad event is being held. You'll then find us rocking in front of the stage, standing hungrily by a food truck, celebrating on a podium, staring in wonderment at exhibitions or chatting to like-minded people from our community.
There’s always a reason to celebrate
There’s always a reason to celebrate
Let’s be honest: we’ll always find a good reason to celebrate life on two wheels. And we provide a platform for this enjoyment with our events. Some of them have now become legendary: among others, BMW Motorrad Days or the Pure&Crafted Festival. Which one is your favourite?
Bikers are known for partying hard. BMW Motorrad Days are the best example of this. Whether in Garmisch or in Berlin: many thousands of visitors regularly party hard here. Live concerts, stunt shows, test rides and training courses, the Heritage Area or Enduro tours combine to create a lively atmosphere and plenty of adrenaline hits.
The Pure&Crafted Festival has now become an institution. This is where we celebrate a lifestyle on two (or more) wheels: on a motorcycle, skateboard or BMX bike. For many people super-impressive: Customizing bikes to admire. This unique mix of a cool festival draws many music fans to Berlin every year.
Rock'n'roll or racetrack, lively history or modern lifestyle, family or community: we have the perfect event for you, whatever you're looking for. You'll also find special events, training courses and tours on the BMW Motorrad experience platform FUEL FOR LIFE. These are the special moments we'll remember forever.
Back to the roots: BMW Motorrad Days
Back to the roots: BMW Motorrad Days
After the great party for the 100th anniversary of BMW Motorrad at the Berlin plant, the BMW Motorrad Days are returning to Garmisch-Partenkirchen. The perfect backdrop to celebrate pure motorcycle culture and unique riding experiences for three days. An unforgettable event for thousands of motorcycle fans.
